RTD

Commercial Description:

A born self-starter, Will Blum decided to learn the art of the pour. He hosted friends and family, trying 100s of recipes. Nothing fit. At the end of the day, nothing beat premium spirits balanced with pure water. But why didnt someone just put that in a can? Take it to the golf course, pack it for the beach, have it waiting at the ski lodge, or bring it camping. Carry in, carry out. It seemed so obvious. After searching from coast to coast, Will realized it didnt exist. No one made premium spirits + pure water. So, he set out to create HARDWATER. A combination with no bull … just the perfect balance of whiskey, tequila or vodka paired with ultra purified, hydrating water. Fast forward a month of supplier visits and legal calls, it became clear. No one had done it because it was incredibly complicated. Still, Will insisted it could be done.